Branding & Creating a Corporate Identity

 A corporate identity is the outward projection of a product’s values, personality and aura. In this saturated business climate, having a strong corporate identity is more than half the battle. When properly manipulated, a corporate identity exudes legitimacy, professionalism — even inspiration and trust. A corporate identity should be iconic and above all memorable.

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Logo Design

Whether starting a new business, revitalizing your current business, or simply introducing a new product to the public, an attractive, recognizable logo is critical to your success. This logo will become the face of your company’s identity and will be placed on everything from business cards to company websites and in some cases even temporary tattoos.

The Business Card

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Business cards are an essential part of any and every marketing assault.  Sometimes a business card is the first and only impression a potential customer has. Business cards are the cornerstone of stationery design and should always make a lasting impression. Your business card does more than tell people how to find you; it shows who you are and what your company represents — its mission, its culture and its goals. An exceptional business card will set you apart from your competitors in any field.  Everything about this card says something about you and your company, so make it count.

Letterhead Design

A quality letterhead package with top-notch business cards is one of the most critical elements of marketing your business. Like an effective logo design, a professional letterhead package lends credibility to the business it represents. Want something subtle and classy? We can do it. Want something bold and bad? We can do it. Or perhaps something that’s just not like anything else? We can make it happen.

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Stationary

Stationary pays for itself every time you mail a letter or send and invoice. Custom designed stationery brings your corporate identity home. We always make sure to keep our designs focused, congruent and cohesive. We will send you off with nothing but the best materials for you and your business.

Slogan Design

It’s always good to compliment your new corporate identity with a well thought out slogan or tag line. A well written slogan stands the test of time and creates recognition personality in the minds of your customers and potential clients. Express yourself and your company.  Don’t tell them; show them.

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Finding a good slogan can be tricky.  If it’s too general, it doesn’t mean a thing. If it’s too specific it can limit you.

Slogans should connect with your customers and be something that inspires clients to choose your business.

Slogans should be innovative and creative.

If it sounds like something you’ve heard before, then it is not something you want representing your company.

MORE can create compelling and original slogans or tag lines for new and established companies alike. When coupled with an effective corporate identity, a professional creative slogan will succeed as no other single element in advertising can.